Excerpt 3: All The Cool Kids are Leaving Facebook

        Everybody loves to get behind the hot young startup and embrace it as if it's the greatest thing in the world since sliced bread. Google+ is the latest examples with people in the know shouting and screaming from the rooftops about how amazing they are. When you see something special for the first time you just get that feeling in your stomach that you are in at the ground level and you are bursting with excitement waiting for the rest of the world to find out.

        People used to have that same feeling with Twitter and before that with Facebook. For a couple of years the online geeky community (I don't say geeky in a negative way because I was one) knew about Twitter, understood it's power and every piece of news coverage or mainstream attention was cheered as if we all owned shares in the company. Facebook was exclusive at the start too. Only my young cool "in-the-know" friends were on it for a couple of years. Most people looked at us talking about Facebook as if we had two heads and presumed it was some passing trend for kids. We've hit a very different situation now where Facebook and Twitter have hit the mainstream and for the first time in my recollection the press is starting to turn a little on them both...

        The problem here for Facebook and Twitter is that they are starting to become so ubiquitous that they are no longer exciting. I remember when mobile phones and SMS came on the scene it was the greatest thing we had ever seen at the time and there was endless buzz. We take SMS for granted now and there is nothing sexy about it and that is where Facebook and Twitter are headed. With revenues of over 2 billion and closing in on a billion users Facebook is no longer a startup and also no longer an underdog. A couple of years ago, it could have gone the same way as a Myspace or a Friendster but it's everywhere now. If anything, Facebook is the new Google, not in terms of what it does, but in terms of a company that has transitioned from startup to big tech giant that makes lots of money. Twitter still has a slight tag of underdog about it but it is also too important as a communication tool to just fade away. Just look at the way that Apple is baking Twitter in to every single one of their mobile devices. Sure people will start to use it in a different way and it will evolve but it is certainly here to stay.

        If Twitter is the place for cool kids now, what will happen if Twitter also starts to be used by everyone? Everyone migrate to Dr.Book (The new social networking by Dr.Rozmey)? I don’t think so.